Adam Rodgers Johns explores the commercialisation of football in Africa. He argues that at the professional level the continent’s most popular sport provides us with fertile grounds for the analysis of capitalism in Africa.
By Adam Rodgers Johns
The trend towards the commercialisation of football is not limited to the most powerful and competitive leagues in Western Europe but affects all regions of the world, including Africa. In recent years, the commercialisation of elite level professional football has affected the world’s most popular sport at unprecedented levels - from ownership, sponsorship, ticket sales to TV licensing. There are numerous ways in which Africa is linked to the global business of football. For example, the huge popularity of European, specifically English football, has significant commercial implications in terms of broadcasting revenue, merchandise and gambling.
There are a number of examples from the African continent where there has...