Commercialisation Archives - ROAPE
1699
archive,tag,tag-commercialisation,tag-1699,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-16.8,qode-theme-bridge,qode_header_in_grid,wpb-js-composer js-comp-ver-5.5.2,vc_responsive

Commercialisation Tag

We bring together five researchers who are speaking at the European Conference on African Studies in Edinburgh, Scotland, to discuss capitalism, money and commercialisation. Marine Al Dahdah explains that sub-Saharan Africa has been at the epicentre of mobile money and an experimental terrain for the mobile economy. Adam Rodgers Johns argues that the entry of capital into Tanzanian football has been embraced by local actors as a positive move towards greater professionalisation and legitimacy, but all is not as it seems. Olivier Graefe and Antje Schlottmann look at the complexity of commercialisation of wildlife in Namibia and the implications for humans, nature, and animals. Fatimah Kelleher argues that consumerist interpretations of market access as a panacea for African women's income inequality present ethical concerns that need an urgent feminist response. All authors look at the commercialisation of previously-less-commercialised sectors as  key developments in neoliberal Africa. ...

Adam Rodgers Johns explores the commercialisation of football in Africa. He argues that at the professional level the continent’s most popular sport provides us with fertile grounds for the analysis of capitalism in Africa. By Adam Rodgers Johns The trend towards the commercialisation of football is not limited to the most powerful and competitive leagues in Western Europe but affects all regions of the world, including Africa. In recent years, the commercialisation of elite level professional football has affected the world’s most popular sport at unprecedented levels - from ownership, sponsorship, ticket sales to TV licensing. There are numerous ways in which Africa is linked to the global business of football. For example, the huge popularity of European, specifically English football, has significant commercial implications in terms of broadcasting revenue, merchandise and gambling. There are a number of examples from the African continent where there has...